Change Routes is a boutique development communications consultancy that is designed to cater for your unique needs as a school, university, small business, company, NPO, NGO, government department or agency. We help you navigate your route to the future you imagine.
We do this by providing you with a personalised communications strategy, team building, strategic workshop facilitation, creative content solutions for print and digital media and tailor-made digital and social media training. Change Routes is proudly South African and 100% Black woman owned and managed.
CHANGE ROUTES PTY LTD IS A PRIVATE COMPANY, CIPC REG NUMBER 2016/240718/07
Brand awareness and earned media
How to build your brand and gain a presence on social media, print, radio and television through thought leadership and remaining relevant. Through our longstanding relationships with key leaders in mainstream media and our insider’s understanding of what goes on behind the headlines we will help get your message to the people who matter.
We help you tell your stories for all platforms, print, social media and website. We produce compelling native advertising content for maximum effect on multi media platforms. We also produce quality writing and photographs, design and layout for journals, magazines and books.
Are your departments working in silos and not working as a team? We can help you get your teams working from the same hymn sheet through transparent, creative internal communications strategies tailor made to your organisation. We also help develop your external communications strategy for communicating to your chosen market.
Need help getting your communications team geared for the future of a multi-media world? We help mentor your team to produce quality content (text, photographs, video) for thought leadership articles in print, facebook posts, twitter feeds, instagram posts. We also train you how to use established digital audience measurement tools like google analytics and face book insights to ensure your message reaches the audience you seek.
In collaboration with our partners, we provide social media and multimedia training for journalists, smmes, parents, NGO’s, trade unions and educators. From essential social media tools, to mobile journalism, creating your own Facebook and twitter video, to online safety and parental control of digital media, we can provide you with tailor made social media training and writing courses for your organisation’s needs.
CURRENT JAN TO APRIL 2017
COMMUNICATIONS FOR HASSO PLATTNER INSTITUTE OF DESIGN THINKING AT UCT
NELSON MANDELA METROPOLITAN UNIVERSITY MISSIONVALE CAMPUS
OCTOBER 2016-DESIGNED AND EDITED DIGITAL AND PRINT NEWSLETTER
TIMES MEDIA GROUP
February to November 2016 Ten month consultancy for The Daily Dispatch and The Herald editorial, advertising, circulation,marketing, community paper and printing press teams, facilitating transformation to a digital first, print premium workflow.
Yasteel Kuseeal GM of Times Media Eastern Cape: “CHANGE ROUTES has assisted me in the facilitation of Times Media Group Eastern Cape’s transformation into a digital first, print premium work flow. Heather Robertson helped create an environment of transparent communication in our organisation from management to staff, staff to management and between departments through organising staff working groups and inspiring a culture of innovation throughout the Eastern Cape businesses.”
June 2016 Researched and wrote 6000 word chapter on women involved in Umkhonto We Sizwe.
May 2016 Researched and wrote profiles on Nelson Mandela, palaeontologist Lee Burger and boxer Baby Jake Matlala.
SOCIAL WEAVER SOCIAL MEDIA TRAINING AND STRATEGY
Social media training for TVET lecturers from King Hintsa TVET college in Butterworth and high school teachers from East London district schools at Walter Sisulu University, sponsored by e-Skills CoLab based at Walter Sisulu university organised by Lorna Van der Merwe, acting coordinator of the CoLab
Edmond Makhalima, teacher:
“Plz those sessions are really enjoyable and informative, knowledge is power# thinkDifferent”
Kenneth Kotey, teacher:
“I learned about the usefulness of Social Media in the Teaching and Learning Process.
Facebook: By creating a group for the class it will enable the sharing of information, new discoveries, allow group discussions.
Google: Create lessons in group, import maps into the document, create graphs etc.”
Heather Robertson is an editor, journalist, writer, teacher, trainer, mentor, facilitator and change management consultant. She knows the transformative power of stories, because she has spent 28 years bringing stories to life in newspapers, television, radio, magazines, books and on digital platforms.
Your change route starts with the most creative and innovative guides to your future. Heather works with a team of professional writers, graphic designers, photographers, videographers, social media trainers, workshop facilitators, editors and proofreaders. She creates the perfect team for your project, hand picks every member, encourages an entrepreneurial approach and a nurturing, engaging spirit of camaraderie.