IMD BUSINESS SCHOOL FOR MANAGEMENT AND LEADERSHIP COURSES
Writing and editing thought leadership pieces for the African market
Interviewing and providing video clips of IMD African alumni for the IMD website
African media pitching and placement of IMD thought leadership pieces
Facilitation of interviews with IMD professors and African journalists
JAN -AUG 2017
HASSO PLATTNER INSTITUTE OF DESIGN THINKING AT UCT
Richard Perez, founding director of The Hasso Plattner Institute of Design Thinking at UCT:
“Change Routes has provided the Hasso PLattner Institute of Design Thinking at UCT with a multi-faceted boutique communications service from writing, editing and getting news and thought leadership pieces published in a wide range of African digital and print media, to writing content for our website, picture editing and video direction as well as assisting with communications for our launch event.”
Media liaison and communications strategy consulting
Writing, editing thought leaders, a book chapter, a newsletter and placing thought leaders in print and online media
Writing and distributing Press releases
Picture-editing, video production direction
Managing press clippings
NALI BALI LITERACY AND READING CAMPAIGN
Interviewed an amazing assortment of writers and literacy activists who promote the importance of reading for fun especially in mother tongue languages. The stories were published in The Daily Dispatch, The Herald and Sunday World and on the Nali Bali website.
NELSON MANDELA METROPOLITAN UNIVERSITY MISSIONVALE CAMPUS
Editing, writing and design of campus newsletter
FEBRUARY TO NOVEMBER 2016
TIMES MEDIA GROUP EASTERN CAPE
Ten month change management strategic development and internal communications consultancy for The Daily Dispatch and The Herald editorial, advertising, circulation,marketing, community paper and printing press teams, facilitating transformation to a digital first, print premium workflow.
Yasteel Kuseeal former GM of Times Media Eastern Cape and current director of Times Media:
“CHANGE ROUTES has assisted me in the facilitation of Times Media Group Eastern Cape’s transformation into a digital first, print premium work flow. Heather Robertson helped create an environment of transparent communication in our organisation from management to staff, staff to management and between departments through organising staff working groups and inspiring a culture of innovation throughout the Eastern Cape businesses.
Commissioned to research and write 6000 word chapter on women involved in Umkhonto We Sizwe FLOWERS OF THE REVOLUTION. An edited version of this titled was published in City Press newspaper in December 2016.
Social media training for TVET lecturers from King Hintsa TVET college in Butterworth and high school teachers from East London district schools at Walter Sisulu University, sponsored by e-Skills CoLab based at Walter Sisulu university organised by Lorna Van der Merwe, acting coordinator of the CoLab
East London High School teachers at the e-Skills CoLab social media workshop at WSU university
Edmond Makhalima, teacher:
“Plz those sessions are really enjoyable and informative, knowledge is power# thinkDifferent”
Kenneth Kotey, teacher:
“I learned about the usefulness of Social Media in the Teaching and Learning Process.
Facebook: By creating a group for the class it will enable the sharing of information, new discoveries, allow group discussions.
Google: Create lessons in group, import maps into the document, create graphs etc.”
Researched and wrote profiles on Nelson Mandela, palaeontologist Lee Burger and boxer Baby Jake Matlala.